What criteria do you use to select the raw materials, such as wool, for your carpets, and how do you ensure the quality and sustainability of these materials?
We select raw materials based on their quality, origin, and sustainability. Our wool is sourced from local Moroccan sheep, known for their high-quality fleece. We use pure virgin wool and not cheap 'dead wool' from the slaughterhouse.
Can you explain the specific weaving techniques used by the female cooperative in Morocco and how these techniques contribute to the unique texture and durability of your handmade carpets?
The female cooperative uses traditional Amazigh weaving and knotting techniques that have been passed down through generations. These techniques encompass all the steps needed to produce high-quality yarn, from spinning and carding to twining, with a twisted thread being stronger than a single yarn.
Each rug is hand-knotted and flat-woven, resulting in intricate patterns and textures unique to Moroccan carpets. Every region has its specific technique, color, and symbol use. The skill and precision involved in these methods produce durable and high-quality carpets, each with a unique texture that reflects the artisans' craftsmanship. If you take good care of the rug, it can last for generations.
How do you balance traditional Moroccan weaving methods with modern design elements, and what challenges do you face in integrating these two approaches?
Balancing traditional methods with modern design involves a deep respect and understanding of the heritage of Moroccan weaving. It also entails embracing contemporary aesthetics and the life and work processes of the female community.
As the daughter of Moroccan immigrants in the Netherlands, a true design country, I have been building bridges since I was a little girl. Combining and harmonising the different worlds I grew up in is second nature to me.
The challenge lies in maintaining the authenticity of traditional techniques while innovating in design. We overcome this by collaborating closely with artisans, ensuring that modern designs are executed with traditional methods, thus preserving the cultural integrity of our products.
What quality control measures do you have in place to ensure that each handmade carpet meets your high standards, particularly in terms of durability and aesthetic appeal?
I have spent a significant amount of time in Morocco with the cooperative in the south of the country. It included a year-long residency during which I hand-knotted a carpet. This experience has given me deep insights into the challenges women face, the time required for each step, and the qualities of good wool and knots.
We have developed a strong, trusting relationship that allows for honest and effective collaboration. I create graphic designs that consider the weaker parts of the production process, ensuring durability and aesthetic appeal. Despite their handmade imperfections, these qualities add to the charm and uniqueness of each rug.
How do you research and incorporate the historical context of Moroccan rug-making into your designs, ensuring authenticity and cultural accuracy?
Researching the historical context involves delving into traditional Moroccan rug-making practices, symbols, and motifs. I use various sources, including books, Instagram, conversations with Berber anthropologists, and spending extensive time with the weavers in Morocco. My deep love for this craft and its design has led me to undertake various projects in Morocco, culminating in an award-winning publication that covers the history, traditions, and rituals of Moroccan rug-making.
Being bicultural has naturally equipped me to blend and bridge different styles and cultures. This rich knowledge is then woven into our designs, ensuring that each piece is not only visually stunning but also culturally authentic and historically accurate.
How do you blend Dutch minimalist design principles with the vibrant and intricate patterns of Moroccan rugs in your collections?
Blending Dutch minimalist design with Moroccan patterns involves a careful balance. We simplify traditional motifs to align with minimalist aesthetics while retaining their essence. I immerse myself in both crafts and Dutch design, constantly exploring books, exhibitions, galleries, interior shops, and architecture. I also surround myself with talented designers and creatives in both Morocco and the Netherlands, drawing inspiration from people and other makers.
This natural fusion creates unique pieces that embody the simplicity of Dutch design and the richness of Moroccan heritage. As a sensory person, this process feels intuitive to me. While I may not excel at administration and numbers, my strength lies in creating and connecting diverse design elements.
What are the benefits and challenges of using natural dyes in your carpets, and how do you ensure consistency in color quality?
As I serve demanding European customers, I eventually chose to work with synthetic dyes. Natural dyes make it difficult to ensure consistency in colour quality.
I've faced multiple challenges, including controlling quality, technique, color, and motif. Unfortunately, as an entrepreneur, you can't check every box.
Have you experimented with any new materials or fibres in your carpets, and what impact have these innovations had on the final products?
Yes, we have experimented with materials such as felt and recycled fibers. These innovations have enabled us to create carpets with unique textures and environmental benefits, expanding our design possibilities.
As a creative, I am always seeking innovation and new methods of designing and producing, as well as collaborations. There is always room to learn and improve, and these new materials have significantly enhanced our ability to create distinctive and sustainable products.
How do you envision your work with the female weaving cooperative in Morocco evolving in the future to further empower these artisans and expand their opportunities?
We aim to further empower female artisans by providing more training and development opportunities, ensuring fair wages, and expanding their access to global markets.
Our plans include creating a commercial space in Marrakech. This move will allow me to be closer to the production process, facilitating smoother and faster collaboration. Additionally, being in Marrakech makes us more accessible to an international clientele who frequently visit the city.
We also strive to educate consumers about the background of the product and the artisans who create it, fostering a deeper appreciation for the craft and its makers.
More on Mina Abouzahra’s work
Abouzahra’s artworks, interior designs, and furniture pieces represent a harmonious blend of Moroccan craftsmanship and Dutch Design, serving as a tribute to cultural heritage. Abouzahra frequently collaborates with a weaving cooperative in rural Morocco, striving to provide its female artisans with both a platform and fair compensation for their skills.
As the visionary behind the art project ONE SQUARE METER BERBER, Abouzahra sheds light on the challenges encountered by Moroccan weavers, sparking discussions about the true value of their craft. Through collaborations with renowned designers and artisans, she seeks to bridge the gap between tradition and innovation, breathing new life into age-old techniques.
In 2023, Abouzahra embarked on a transformative journey, immersing herself in a year-long residency at the women’s weaving cooperative in South Morocco. Amidst the rhythmic clatter of looms, she refined her skills. She deepened her connections with the community, collaborating on new independent projects and a carpet collection with esteemed designers such as Edith van Berkel and Bertjan Pot.
Abouzahra’s work was acquired by the Central Museum and showcased in exhibitions at the Jewish Historical Museum, Van Eesteren Museum, Jan Museum, Wereldmuseum Amsterdam, COBRA Museum, and Muiderslot. For her OSMB Paper, Abouzahra and her peers received the Dutch Creativity Award and European Design Award in 2022. In the coming year, her creations will be featured at Het Nieuwe Instituut and Amsterdam Museum.
