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Sand, Plastics, and Cardboard: IAMMI’s Artful Reuse in Design
MATERIAL INNOVATION

Sand, Plastics, and Cardboard: IAMMI’s Artful Reuse in Design

Discover IAMMI Studio's sustainable design projects, from "My Dunes" to "Soft City," where repurposed materials like Polygood and recycled foam create innovative and impactful installations.

IS IAMMI Studio
Oct 25, 2024
15 mins read
10.5K views

Can you explain the specific techniques used to repurpose construction waste for your "My Dunes" project during Dubai Design Week?

For the previous Dubai Design Week 2023, Isola Design commissioned us to create and curate the "Materialised" exhibition at Colab, the first materials library in Dubai and the Middle East. We conceived an installation using construction bags filled with waste collected from various installations in the Dubai Design District (various plastics and cardboard), topped with sand as a reference to Dubai's environmental heritage.

Our process began with extensive research and observation during our participation in various international fairs and a prior site visit. We noticed the significant waste of construction materials in the surrounding areas of the Dubai Design District, which inspired us to focus on repurposing these discarded materials. We wanted to transform what was seen as waste into the central feature of our installation, creating a contemporary and impactful display that would resonate with the audience and promote sustainability.

To execute this vision, we employed several specific techniques:

  • Collection and Sorting: We started by collecting waste materials, primarily various plastics and cardboard, from different installations within the Dubai Design District.
  • Construction Bags: We used construction bags as the primary containers for these waste materials. These bags symbolised the common sight of construction sites, but instead of new materials, they held recycled content. This not only highlighted the issue of construction waste but also redefined its potential.
  • Layering with Sand: To connect the installation to Dubai’s environmental heritage, we topped the bags with sand. This layer of sand served as a nod to the natural desert landscape of Dubai, creating a striking contrast with the industrial waste materials and emphasising the theme of transformation and regeneration.
  • Integration with Colab: Being hosted at Colab, which has been connecting designers and companies that innovate with sustainable materials since 2019, allowed us to seamlessly integrate our installation with the existing ethos of the space. Colab’s focus on sustainability and innovation made it an ideal setting for showcasing how discarded materials can be repurposed into impactful designs.
  • Design and Display: The design of the installation was carefully planned to maximise visual and conceptual impact. We arranged the construction bags and sand layers in a way that created a visually appealing and thought-provoking landscape. Additionally, the layout was designed to be flexible, allowing the installation to be easily moved and adapted for various events throughout the week.

By combining these techniques, we were able to create an installation that not only drew attention to the issue of construction waste but also demonstrated the creative potential of repurposed materials. The "My Dunes'' project was a testament to our commitment to sustainability and innovation, aligning perfectly with Isola Design and Cola's mission and providing a compelling example of how waste can be reimagined into something valuable and beautiful.

 "My Dunes" project at Dubai Design Week 2023
"My Dunes" project at Dubai Design Week 2023

Can you describe the process of creating the "Soft City" installation with recycled foam bricks for the Isola Design Gallery?

This installation for the Isola Design Gallery made exclusively with recycled foam bricks, encapsulates the essence of a "soft city" and integrates regeneration principles. The project emphasises sustainable design practices, creating an engaging and immersive experience that highlights the potential of recycled materials to shape a more harmonious and regenerated environment.

To create this soft city, we worked closely with Elif Resitoglu, architect and creative director of Isola Design, in particular during the design phase. Our goal was to create a harmonious space that provided pedestals for all displayed designs and ensured the stability of each piece, especially the partition walls up to 2 metres high. This collaboration was crucial in achieving a cohesive and functional layout.

For production, we partnered with Re-Mat, an innovative Italian startup founded in 2018 dedicated to revolutionising the polyurethane foam recycling process. To create the foam bricks in our chosen colours, a manual selection of industrial waste was carried out. Large blocks of ecofoam with the desired colours and patterns were produced, and then cut by hand with the help of an industrial cutter to the required dimensions. This process ensured that each brick met our aesthetic and functional requirements.

A special focus was placed on the partition walls. We conducted various stability tests and designed an internal structure to ensure the walls' stability, making them both visually appealing and structurally sound. This attention to detail was essential for maintaining the integrity of the installation throughout its display.

An interesting aspect of this installation was its adaptability. After being displayed in London for the London Design Festival, it was moved to Eindhoven for the Dutch Design Week, where the arrangement was modified to fit the new space. This flexibility demonstrated the versatile nature of the installation. Following the event, the material was donated to local designers and artists for creating new designs, further emphasising the project's commitment to sustainability. This process ensured that the installation was a 100% circular project, contributing to the ongoing conversation about the importance of sustainable design practices.

 The "Soft City" at the Isola Design Gallery
The "Soft City" at the Isola Design Gallery

What inspired you to use Polygood, a 100% recycled plastic material, for the "Blue Metropolis" bar installation?

The decision to use Polygood, a 100% recycled plastic material, for the "Blue Metropolis" bar within the "The Soft City" installation was driven by a confluence of aesthetic, practical, and environmental considerations.

"The Soft City" installation juxtaposes elements of softness and tactility with solidity and centrality, reflecting the diverse character of urban environments. The "Blue Metropolis" bar had to serve as a focal point within this installation, symbolising the historic centre of a city — solid, enduring, and impactful. Polygood's robust structure and vibrant colour options provided the perfect medium to achieve this visual and thematic contrast, aligning seamlessly with the installation's overarching narrative.

Polygood's versatility and ease of use further influenced its selection. The material supports a wide range of design possibilities, including the use of interlocking systems. This flexibility allowed for creative and efficient construction, ensuring that the "Blue Metropolis" bar was both visually striking and structurally sound.

Last but not least, polygood can be re-recycled at the end of its use, ensuring that the material does not contribute to landfill waste, a significant improvement over traditional materials used in fair installations that are often discarded.

 "Blue Metropolis" bar by IAMMI Studio (Credit photo: Anwyn Howarth)
"Blue Metropolis" bar by IAMMI Studio (Credit photo: Anwyn Howarth)

How do you ensure the structural integrity and aesthetic quality of your designs when using repurposed materials?

Firstly, we undertake an extensive research phase where we identify the aesthetic direction we wish to pursue and select the most suitable repurposed materials to achieve this vision. This involves a deep dive into the properties of various recycled materials to understand their strengths, limitations, and potential applications.

Following the research phase, we move into the design phase. Here, we create detailed 3D and technical models to visualise the designs concretely. These models allow us to experiment with form and structure digitally before physical production begins.

The next step is the prototyping phase. We start with small-scale models to test basic concepts and then progress to full-scale prototypes. During this phase, we conduct numerous stress and resistance tests to evaluate the structural integrity of the designs. These tests are critical for identifying weaknesses and making necessary adjustments to enhance durability and stability.

Throughout the design and prototyping process, we enjoy combining traditional craftsmanship with experimental techniques. This approach allows us to innovate while respecting the material's inherent qualities. This blend of old and new ensures that our designs are both aesthetically pleasing and structurally sound.

 "My Dunes" project at Dubai Design Week 2023
"My Dunes" project at Dubai Design Week 2023

What advanced techniques do you use to transform discarded foam rubber into the tactile designs of the "Tofu" collection?

The creation of the "Tofu" collection involves a specific, hands-on process that merges traditional craftsmanship with innovative design concepts. Here’s a closer look at how we transform discarded foam rubber into tactile, engaging designs: the journey begins with large blocks of foam rubber, sourced from industrial waste. This raw material, often overlooked and discarded, is given new life through careful hand-sculpting techniques. We carve these blocks, shaping them into what we describe as "soft sculptures." This manual process allows for precision and creativity, ensuring each piece is unique and artistically refined.

Once sculpted, the pieces are handed over to our trusted partners who specialise in coating and texturing. This phase is equally artisanal, as the partners follow detailed colour and material references provided by us. The goal is to achieve a natural, tactile effect that mimics the look and feel of rocks, offering an unexpected softness to the touch. This collaboration ensures that the final product not only meets our aesthetic standards but also provides a unique sensory experience.

Our aim with the "Tofu" collection is to push the limits of traditional design and craftsmanship. By transforming industrial waste into artful, tactile designs, "Tofu" presents a fresh perspective on sustainability and material reinterpretation. This collection serves as a testament to the power of reimagining waste, turning it into something meaningful and engaging.

 Tofu collection by IAMMI Studio
Tofu collection by IAMMI Studio

Can you describe the research and development process behind your patented modular designs?

The research often begins with nature-inspired concepts, developing by understanding the space for which they are designed. Our work is always tailored, putting ourselves in the shoes of our clients.

We start by conducting a thorough analysis of the environmental context, user needs, and functional requirements. This involves extensive material research to ensure we choose the most sustainable and effective options available.

Once the initial concept is formed, we create detailed sketches and 3D models to visualise the design. These models help us to refine the form and functionality, ensuring every aspect of the design aligns with our vision and the client’s expectations.

During the prototyping phase, we experiment with different fabrication techniques, often combining traditional craftsmanship with modern technology. This hands-on approach allows us to test and iterate on the design, making necessary adjustments to enhance structural integrity and aesthetic quality. This comprehensive process ensures that our designs are not only innovative and sustainable but also practical and ready for real-world application.

 Makkuro vase hand-crafted from discarded automotive foam waste
Makkuro vase hand-crafted from discarded automotive foam waste

Can you explain the computational modelling methods you use to simulate the stress and strain on your designs made from unconventional materials?

For many of our projects, we partner with specialised external companies that have the advanced tools and expertise required for computational modelling. These experts use sophisticated software to simulate how our unconventional materials will respond to various stressors. The simulations take into account the unique properties of each material, predicting how they will behave under different conditions such as load, impact, and environmental changes.

When we handle the testing internally, we extend the prototyping period to conduct comprehensive mechanical stress tests. This involves:

  • Material-Specific Stress Tests: Each material is subjected to mechanical stress tests tailored to its properties. These tests simulate various real-world forces to assess how the material will perform in practical applications.
  • Climatic Condition Testing: Prototypes are exposed to different climatic conditions over time, such as temperature fluctuations, humidity, and UV exposure. This helps us understand how the materials will withstand environmental stressors.

Our goal is to push the boundaries of design while maintaining high standards of safety and durability. By leveraging advanced computational methods and rigorous testing protocols, we ensure that our unconventional materials can withstand the demands of real-world use without compromising on aesthetics or functionality.

 Products by IAMMI Studio (Credit photo: Gabriele Correddu)
Products by IAMMI Studio (Credit photo: Gabriele Correddu)

What are the key considerations when creating sustainable and impactful designs for client-commissioned projects?

When creating sustainable and impactful designs for client-commissioned projects, we start by thoroughly understanding the client's location and the specific requirements of the project. The local climate significantly influences material selection. For example, materials suitable for humid, tropical climates might differ from those ideal for arid, desert environments.

The type of usage is another crucial consideration. Residential projects typically prioritise comfort and aesthetic appeal, while commercial projects might focus on durability and functionality. High-traffic areas, especially in commercial spaces, require materials that are robust and easy to maintain. This ensures that the design remains functional and cost-effective over time.

Sustainable material selection is at the heart of our process. We prioritise eco-friendly options such as recycled or upcycled / sustainably sourced materials. It's important to choose materials that are not only durable but also recyclable at the end of their life cycle, contributing to a circular economy.

Aesthetic integration is another vital aspect. The design should reflect and respect the local culture and heritage, creating a sense of place and identity. This enhances the emotional connection users have with the space. While sustainability is critical, we never compromise on the aesthetic and functional value of the design. The materials and design elements should contribute to an overall pleasing and inspiring environment.

Lastly, we focus on creating functional designs that enhance the user experience by being intuitive, comfortable, and efficient. Sustainable design is about more than just materials; it's about creating spaces that improve the quality of life for the users. This holistic approach ensures that our designs are environmentally responsible and meaningful for the end users.

 “San Nicola Arcella” sofa is made entirely out of scraps of foam rubber mattresses
“San Nicola Arcella” sofa is made entirely out of scraps of foam rubber mattresses

What future projects or collaborations are you most excited about, and how do they align with your vision for IAMMI?

We have several upcoming projects and collaborations that we are particularly excited about, each of which aligns closely with IAMMI's vision of transforming ideas into sustainable industrial productions with significant environmental impact.

One of our most anticipated collaborations is with Re-Mat, where we are designing a line of sofas made exclusively from their sustainable materials (upcycled foam and ecofoam). These sofas are modular, lightweight, and functional. This project is particularly meaningful because it allows us to scale our impact by creating products that are not just environmentally friendly but also suitable for mass production. By focusing on industrial production, we can contribute to a larger environmental benefit compared to smaller, one-off projects.

We are also thrilled to continue our collaboration with Isola Design, specifically by designing the trophy for the November 2024 Isola Design Awards. The Isola Design Awards celebrate innovation and sustainability in design, and our involvement underscores our commitment to supporting a vast community of designers dedicated to sustainable practices.

Another exciting project on the horizon is the creation of a collection of pouffes from our Frankenstein line, utilising upcycled foam rubber from the automotive industry. This project is part of Giorgio Linea - In the Making Act 3, which will be showcased at LineaPelle in September 2024 in Milan.

Material InnovationInterior Design
IS

IAMMI Studio

IAMMI is a design studio founded in 2020 by Portuguese designer Nicolau dos Santos and French-Italian art director Stephanie Blanchard. The studio is focused on blurring the lines between classic and contemporary design through the exploration of new and unconventional combinations. IAMMI undertakes a diverse range of projects, both self-initiated and client-commissioned, constantly experimenting with various techniques and materials.

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Sand, Plastics, and Cardboard: IAMMI’s Artful Reuse in Design | Tocco.Earth