Amanda Turner is driven by a soul desire to be an active contributor to the betterment of humanity through the promotion of healthy and conscious living. She is an innovator in sustainable, performance materials across both hard goods and textiles. She is the VP of Product and Impact Innovation at ettitude driving growth for both their DTC home goods brand and their B2B textile business units. ettitude is a material science company with a commitment to dramatically reduce the harmful environmental impact of textiles with its proprietary CleanBamboo fibers.
What led Ettitude to pioneer the development of CleanBamboo®, and how does this innovation reflect your commitment to environmental sustainability?
Our founder Phoebe Yu was in the market for bedding and could not find an eco-friendly solution at the time, having a background in the textile trade she decided to develop a more sustainable solution.
This leads her to create and commercialise our CleanBamboo® Lyocell fiber technology. We have commercialized, scaled, and grown our business through our own DTC brand over the last 10 years and recently expanded to sell our textiles to the broader market to exponentially scale the positive impact of our fibers.
Can you describe the non-toxic closed-loop system Ettitude employs in the production of CleanBamboo® and its benefits over traditional textile manufacturing processes?
We use food-grade organic solvents for the dissolution of the cellulosic fibers. The solvents and water are recaptured through an advanced closed-loop recycling system that evaporates, separates, and reintroduces the solvents and clean water back into the process up to 200 times. This dramatically reduces our virgin resources and reduces our waste water impact releasing only 2% of clean water in the process.
ettitude | 2024.03.18
Amanda Turner is driven by a soul desire to be an active contributor to the betterment of humanity through the promotion of healthy and conscious living. She is an innovator in sustainable, performance materials across both hard goods and textiles. She is the VP of Product and Impact Innovation at ettitude driving growth for both their DTC home goods brand and their B2B textile business units. ettitude is a material science company with a commitment to dramatically reduce the harmful environmental impact of textiles with its proprietary CleanBamboo fibers.
