Tocco Toolkit: Recycled Content "Safe Language" Guide
A Practical Wording Guide for Recycled-Content Claims and Labels
Safe language guide for recycled-content claims: a 3-level hierarchy of verifiable vs qualified vs banned wording, with ready-to-use templates, precision rules, and red-flag terms to avoid.
What You'll Learn
- Recycled-content claims fail not only on facts, but on wording - the guide shows how language can trigger scrutiny even when intent is good.
- It introduces a 3-level hierarchy: specific & verifiable phrasing to prefer, qualified claims to use carefully, and vague/banned language to avoid.
- Core rule: be precise about what part of the pack contains recycled content (e.g., “bottle”), not vague “packaging” claims.
- It links language to evidence readiness: have LCA/certifications and traceability available before claims go live.
- Includes ready-to-use templates for compliant recycled-content wording and a list of red-flag terms to avoid.
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Related Materials in Focus
Key materials and innovations featured in PPWR compliance
Biodegradable
Recycled
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Mycelium
Silk
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Cotton
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Latex
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Hemp
Leather
Jute
Banana Fibre
Wool
Fur
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